Having an SEO professional is all you need to rank your website on Google. You should be very careful when choosing SEO person. A wrong or inexperienced person may harm your website ranking or get your website penalized by Google. To know more about “Difference Between On Page And Off Page SEO“? You can read this article.
What is the Difference Between On Page and Off Page SEO?
In today’s world, a business without a website is like a person without eyes. So every business must have a website. Now the main question arises how we can rank our website to the top of the search engine to get more business or sales. The answer to this question is Search Engine Optimization.
You can read our guide: how to choose best SEO professional for my website? It will help you to achieve your goals for sure.
Now let’s have a brief intro about SEO (Search Engine Optimization) and what are the main benefits. It is a process of creating backlinks and having right approach towards Social media, content marketing and engaging with people. In simple words, SEO professional will rank your website for particular keywords. So if you are new then you should have some basic knowledge of SEO, if not then no problem.
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On Page Optimization deals with aspects of your website that are relevant for search engines. Off Page Optimization includes various aspects on other websites, landing pages on the internet that can be used to rank of user website on Google, Yahoo or Bing. It’s important to understand the “difference between on page and off page SEO”.
SEO has two main categories:
- On Page
- Off Page
What is On Page SEO?
The On Page part of SEO is also known as the backend of your website. It means what you do in the backend of your website will affect on a search engine.
On Page also have sub-categories such as:
- Keyword Research
- Content Marketing
- Meta Tags
- Heading tags
- Image Attribution
- Title Attributes
In old days if someone was looking to rank his website he had to work on “On Page”. Then put the desire keywords in Meta tags column. Keywords search is one of the main things in On Page. If you search your keyword in a proper way you will get rank in search engines. You can use various tools to measure and find keywords for your business or website. One of the famous and well-known tools is Google Keyword Planner. Almost all the website owners or SEO professional rely on this tool and guess what it’s completely FREE to use. All you have to do is to create an account or use existent Gmail account to log in.
Content marketing plays a vital role in rankings. If you post rich and original content you will see the ranking results within few weeks. Google loves high-quality content.
Meta tags are most important when it comes to rank a website. It helps understand Google what your page is all about. You should be very clear about these terms and keywords which you want to target. A good meta title and description can play a big role.
Other then meta tags H1, H2 tags have good SEO value. These tags can describe as the Heading Tags for the post or subheading titles in the post. You can use H6 (Heading) if you have more heading tags. It is always good to use Heading tags for post or content.
Next is Image Attribution. Some SEO professionals don’t give much importance to do this. In our opinion, this is a vital part of SEO to rank keywords in image search. Doing it in a proper way can give your website extra boost of traffic through image search.
A sitemap is also very important part of SEO. Submitting your sitemap to Google Webmaster ensures that you have active pages on your website. Knowledge of Yoast is a big plus in SEO, it will tell you to improve your SEO score in many fields.
For some people Difference Between On Page and Off Page SEO? is very confusing, the reason for this may be that they are new to SEO.
Now let’s talk about Off Page SEO:
What is Off Page SEO?
Off Page SEO deals with the incoming links from other websites. These are pointing to your landing page, post or website homepage. It should be used in combination with On Page SEO process. So that it ensures that landing pages are ranked high for preferred keywords in search engines.
An important thing to keep in mind is the value attributed to the inbound links you are creating. Don’t create backlinks that harm your web page ranking. Do it within the guidelines of Google. You should always look for quality over quantity. Not all backlinks are equal. Your goal should be getting as many backlinks from high PR websites as you can. By adopting this method, you will increase site ranking much quicker.
You can create backlinks from various sources such as Blogs, Forums, Articles, Bookmarking, Web 2.0’s, Citation listing, domain authority backlinks. It’s your job to built quality links according to the keywords and niche.
Nowadays almost everyone has a social media account such as Twitter or Facebook or Google Plus. Proper use of social media can make your social profile more attractive. Hence more people will follow your profile and visit your website. Social networking is an effective way to promote web business around the world.
Social bookmark sites offer countless users. Hence they generate a good amount of traffic to your website. Search engines index top social bookmarking websites. It can help your website to increase its ranking in search results. You can bookmark your pages and create backlinks to your landing page. This is a great strategy to built your brand online. Also, your content can go viral if it gets distributed broadly among users.
On page and off page optimization are the two vital words in regards to search engine marketing. Both have their own importance in the search engine and ranking a particular keyword. You need to understand the difference between on page and off page SEO so that you can apply the right strategy for your business.
Hope you have found this article useful. By doing right approach you can get your business to a high level in no time.